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Search results for “website optimization”
Nudging ahead in the game of value-based pricing
12/03/2015
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3:13:05 PM
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Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
Three quarters of travellers will research trips via mobile next year
12/03/2015
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5:18:20 PM
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Some 62% of leisure travellers will research a trip on a mobile device this year, up by 26% on 2015, with the figure expected to rise again to 73% in 2016.
RTB can deliver provided it is backed by astute planning
09/30/2015
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11:24:50 AM
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A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Personalisation – it’s about embracing smartness
10/11/2015
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10:25:59 PM
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How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Trust International and DerbySoft integrate CRS and metasearch manager
10/14/2015
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4:40:24 PM
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Trust International introduces Trust|Campaign - a powerful new way for hotels to manage campaigns and bidding in the growing number of metasearch engines.
One app to rules them all: WeChat and mobile in China
10/16/2015
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3:28:14 PM
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WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.
Hotels need to master digital user experience to catch up to OTAs
10/20/2015
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2:32:38 PM
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As online travel agencies (OTAs) continue to gain market share, there’s a current sense of frustration among many hoteliers that they face an unwinnable battle.
How is Priceline Group gearing up to cast its spell on China?
09/14/2015
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10:53:25 AM
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The group now has over 500 employees based in China, 10 offices across the country with another two planned to open towards the end of the year.
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